Marketing, Product Development, and Training

A successful product release, marketing campaign, or training program, especially at a national or global scale requires distributed collaboration and coordination in the access or development of resources such as product documentation, marketing materials, or sales training e-manuals.

Many organizations that face these challenges can benefit greatly from deploying or considering deployment of a resource center. A resource center moves multiple web-based resources to a single access point, and provides access to them with a single look-and-feel. This organizational structure lowers the cost of ownership and improves efficiency by allowing stake-holders to easily collaborate on common goals.

Crossbow Media can facilitate in the deployment of web sites (intranets) for marketing, product development, and/or training purposes. For medium to large organizations, this can be extended to an extensive resource center. Crossbow Media applies the following guidelines to the development of resource centers.

Deploy a content management system

By applying a content management system, resource centers can be maintained and updated by non-technical staff, facilitating communication and coordination of effort, and tracking progress.

By assuring that the resource center application interface remains uniform, Crossbow Media guarrantees that every piece of content or resource contribution remains on-brand and consistent regardless of the corporate department owner or creative agency

Since resource centers are managed by individual corporate department owners, a common administration model ensures that changes are considered within the larger framework of the overall corporate resource center initiative.

Crossbow Web's administration model allows for multiple layers of administrative authorization and editing roles that lays an oversight structure over your entire collaborative process.