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Since 1996, Axis Group, a leading professional services firm, has delivered hundreds of solutions to satisfied customers at Global 1000 and mid-market organizations. The Axis Group partners with best-of-breed technology vendors to provide solutions in four main areas:
§ Information Management
§ Business Intelligence
§ Project and Portfolio Management
§ Corporate Performance Management (including Planning, Budgeting and Forecasting)
Axis Group combines business and technical excellence with best practices to ensure success. Our full project life-cycle methodology minimizes risk and assures timely delivery of solutions with measurable business results -- comprehensive, scalable, and cost-effective.
Challenge
Like many other companies today, the Axis Group employed a local design company to build their corporate website. The result was a well designed site which successfully conveyed the company’s mission and message at the time of the build.
To take advantage of new market opportunities, the Axis Group’s business has adapted and evolved. But their website failed to reflect these changes and no longer resonated with their customers or partners.
They required a website that provided competitive advantage - a site that could quickly and easily reflect their changing business focus. The site needed to act as an effective sales and support tool for their current business, while allowing them to securely share and distribute company and product information with customers and partners.
Solution
After considerable due diligence, the Axis Group decided to engage Crossbow Media, Inc. to:
1. Help redesign their website
2. Provide a platform to quickly and easily make changes to the website.
3. Deploy the new platform within 60 days
Crossbow Media’s implementation provided the Axis Group with a clear and concise design that reflected the Axis Group’s current business focus, deployed the Crossbow Web™ platform which allowed their product marketing experts to quickly and easily maintain the website and deployed the solution within 45 days.
The Crossbow Web™ platform allows the Axis Group’s marketing team to collaboratively maintain their website and make instantaneous or scheduled changes while archiving all past versions of the published website. This platform removed the delays and miscommunications associated with traditional methods, which rely on conveying changes to agencies or developers.
Albert J. Hughes, President and CTO of the Axis Group said “With the Crossbow media approach, management, marketing and consulting provide fresh content to the website on a regular basis. The system is very intuitive and requires little training, so makes minimal demand on our people’s time. Since our staff is working daily with our customers they are in the best position to understand how our services address key customer requirements. Therefore, our staff is the logical choice to develop our website’s content. This streamlined approach saves significant time and money. As a result our website reflects our current business focus, features our latest products and services, while demonstrating our leadership and creating a key competitive advantage.”
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